I don't think they are concerned. They know that most people are not willing to do this kind of thing on their own. W/hich blows my mind because this is a very simple process. Not to mention that it's somewhat of a great advertisement for them. People wouldn't be so interested in making their own biscuits if they didn't love their Bradley smoker. Plus ,if I can make them for 3.8 cents to 8 cents from home, then how much does it cost them to make each one on such a massive scale when they're selling theirs for 30 to 50 cents a piece? They're mark-up is astronomical. I don't say that to bash them. I'ts just the reality. It's a simple process. They're not surprised. But, again, even after I post all the instructions, i still see people will rather spend 1 hour going to the store, fighting traffic, spending time in the sports store, buying other things they didn't intend on buying, and spending 18 to 25 dollars for a 48 pack of smoker pucks, rather than spending that hour at home, making 60 biscuits for a total of 3 bucks average. It's all about priorities I guess.