Here is a rub mix we use on chicken.
Beer Can Chicken Rub
3 Tablespoons Kosher Salt
2 Tablespoons Sugar
1 Tablespoons Brown Sugar
2 Teaspoons Celery Seed
2 Teaspoons Paprika
2 Teaspoons Garlic Powder
1 Teaspoon Cayenne Pepper
1 Teaspoon Onion Powder
½ Teaspoon Chili Powder
¼ Teaspoon Ground Cumin
2 Teaspoons Black Pepper