It is most likely the same as Cure #1, Instacure, Prague Powder, etc are dyed pink so as not to be confused with table salt. That said, there are also seasoning salts that are naturally pink such as Himalayan salt. Look at the ingredients of your pink salt. If it contains sodium nitrite it is a curing salt. Don't confuse it with Cure #2 as Cure #2 is used for longer dry curing such as making a salami.
A word of caution when using a curing salt. Do not exceed the amount of curing salt the recipe calls for. If used excessively curing salt can make you sick.
Hope this is helpful to you.
Oops! Sorry, seems Corey hit the reply button just before me.