so, i took it all apart (after clearing it with Brian - does not void warranty) and he suggested i may need to losen the screws holding the motor in place, physically push it closer to the micro-switch, and re-fasten it.
i did so, as well as clearing out some built-up smoke-fudge and wood debris, and i seem to be getting my manual pushes back, as well as no missed or duplicitous pushes!
thanks to everyone who got me this far.
funny thing is, every now and then, the motor goes the other direction...
i saw the thread that mentions this in the susanminor FAQs, but what i have here seems bigger than that... as i test this unit by letting it run for hours and also by manually hitting the advance button, the direction the motor turns seems random each time. switching the unit on or off mid-cycle will sometimes also swap the direction.
although it seems to be working normally in terms of 20-minute advances and functional manual-advances, i'm now concerned about the other issue - my unit is going counter-clockwise as often as it goes clockwise!
i left a VM for brian, but he seems busy today. i will await a response, but if anyone out there has an idea, i'd love to hear it!